Tuesday, January 10, 2017

The Speed of Sound by Thomas Dolby

So, after turning in The Angel of History back in December, I got the next book The Husband requested from the library for me - The Speed of Sound: Breaking the Barriers Between Music and Technology by Thomas Dolby.  Yes - THAT Thomas Dolby - as in She Blinded Me with Science.  I was listening to NPR on my way home or somewhere and Thomas Dolby was on talking about his new book - The Speed of Sound.

So, if you are anything like me, you know Thomas Dolby as a musician from the 80s.  What you don't know is he is so much more than just She Blinded Me with Science.  The book starts with a recollection in 1984 where Dolby is hopping off his tour bus in the middle of the Nevada desert to use some fancy not yet widely adopted machine to transmit a song over a pay phone line to none other than Michael Jackson.  Yes.  Michael Jackson.

Dolby grew up in England and used to work at a grocery / fruit stand.  He was very into music at the time, but was barely eking out a living at the grocery store.  He eventually got fired from the store and the rest is history - a fascinating, crazy history.

He writes about seeing Elvis Costello, Talking Heads, XTC, Roxy Music, Siouxie and the Banshees, and more all in the very early days of these performers.  He started helping a sound guy set up for shows, and eventually graduated to handling sound set up on his own.  He longed to be in a band making music.  He placed an ad in a local paper and eventually ended up playing with several different local bands - his first was Bruce Woolley and the Camera Club.  Eventually, though he had one record deal, but it crashed and burned.  He took off for Paris to lick his wounds.  While there, he got a call from Mutt Lange asking if he would play with Foreigner on their new album.  Off to America he went and worked with them for about a month.  Then he worked with a small label that didn't do much for him.  Then he happened upon a deal with EMI that was the best he thought he'd get.  Sadly for him, the terms of that contract said that EMI owned in perpetuity any and all music he recorded while he was working with them.  He ran into bands such as Duran Duran, Spandau Ballet, and others during his time with EMI.

He writes about his journey in creating more music, dabbling in music videos (and directing them), meeting Michael Jackson, who really liked She Blinded Me with Science, and gave Dolby his phone number in Los Angeles.  He details how on a trip to America, he came down with mono, played a live set on Richard Blade's (of KROQ fame) show, ended up in a limo with record execs and not wanting to go out with them, so called the only person he knew in LA - Michael Jackson.  And guess what - Dolby went to Jackson's house and hung out with him for a while.

The music portion of the book is full of crazy tales of encounters and time spent with a ton of very famous people.  In 1985 he performed on the Grammys with Stevie Wonder, Herbie Hancock, and Howard Jones.  He was hired to produce songs for Joni Mitchell in 1985 (and was fired by her that same year), played with David Bowie for Live Aid at Wembley Stadium.  I could go on and on about his music experiences - if you want to know more, read the book.

But where I was blown away was learning about how Dolby eventually made his way to Silicon Valley, founded a company called Headspace (then Beatnik), was almost in on the tech IPO fever, but didn't quite make it.  Dolby's goal was to sound-ify this new thing called the internet by using the RMF digital music format he created.  He had a big deal with Netscape that crashed and burned.  Sadly for Dolby (there's a lot of "sadly for Dolby" in his book), his dream to sound-ify the internet didn't immediately catch on.  He moved on to other ways to use sound for things, and eventually changed the way these new devices called mobile phones rang.  He worked with Nokia to change their ringtone and invented their tell-tale tone (listen here).  He played poker with Chris Anderson (who created the TED conference), the San Francisco chef (Howard Bulka) who founded Howie's Artisan Pizza, and Rob Reid (of RealNetworks).

This book is full of revelations (at least to me) about Thomas Dolby - the musician, the tech geek, the entrepreneur, the CEO.  Ultimately, his main interest was music and sound and how to create and invent new and interesting ways to play and hear sound.  He was in Serra Monte mall in Daly City (I've been to this mall - in the range of malls, it is one of the more janky malls) and he had an epiphany - some girl's phone ringtone blurted out a song by Eminem.  Dolby's epiphany was - RINGTONES - that was where he could do something.  Downloadable ringtones (for a fee, of course) playable through the software he created at his company, Beatnik.  Nokia was onboard, but with a nonexclusive license to Beatnik.  Soon, Samsung, Siemens, Sony Ericsson, and Panasonic were using his software and paying a royalty.  And chipmakers got in on this and licensed code to embed in their chips.

After resigning from Beatnik, Dolby founded another company called Retro Ringtones and made deals with mobile carriers to create new ringtones from Top 40 chart hits and feed them to the carriers' mobile portals for users to download (for a fee, of course).

Now, Dolby the musician, the entrepreneur, the techy nerd, the husband, the father, the inventor is a professor and spends "eight months a year in Baltimore, Maryland, where I am teaching my students some of the things I've learned in a lifetime of breaking the sound barrier."

This book was AMAZING.  Unlike Angel of History - this was a quick read, had grammar, punctuation, structure, and made sense.  I started it on 12/24 and finished it on 1/3.  I highly recommend this book to anyone who likes music or has experience in Silicon Valley, the tech industry, the dot-com-boom, the dot-com-bust, or is just curious about why they can play a song on their cell phone.  Two enthusiastic thumbs up from me.

No comments:

Post a Comment